Positive Psychology Coaching

A coaching approach that applies positive psychology principles to help individuals flourish and achieve their goals.


Positive Psychology Coaching is a strengths-based approach that focuses on helping individuals identify and leverage their unique talents, skills, and resources to achieve their goals and enhance their overall wellbeing. This coaching method draws upon the principles and research findings of positive psychology, which is the scientific study of optimal human functioning and flourishing. Positive Psychology Coaches work with clients to cultivate positive emotions, engagement, meaning, and accomplishment in their lives, while also building resilience and coping skills to navigate challenges and setbacks.

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Positive Psychology Coaching emerged from the field of positive psychology, which was founded by Dr. Martin Seligman and Dr. Mihaly Csikszentmihalyi in the late 1990s. Positive psychology shifted the focus of psychological research from solely addressing mental illness to also understanding and promoting the factors that contribute to human flourishing. As positive psychology gained traction, its principles and interventions began to be applied in various domains, including coaching. The integration of positive psychology and coaching gave rise to Positive Psychology Coaching, which aims to help individuals optimize their potential and lead more fulfilling lives by leveraging their strengths and cultivating positive mindsets and behaviors.


  1. Increased Self-Awareness Positive Psychology Coaching helps individuals gain a deeper understanding of their strengths, values, and aspirations, enabling them to make more informed decisions and pursue goals that align with their authentic selves.
  2. Enhanced Resilience By focusing on building positive emotions, relationships, and coping skills, Positive Psychology Coaching helps individuals develop greater resilience in the face of challenges and setbacks, allowing them to bounce back more effectively.
  3. Improved Well-being Positive Psychology Coaching promotes overall well-being by helping individuals cultivate positive emotions, engagement, meaning, and accomplishment in their lives, leading to greater life satisfaction and fulfillment.
  4. Stronger Relationships Through the development of positive communication skills, empathy, and gratitude, Positive Psychology Coaching can help individuals build and maintain stronger, more supportive relationships in both personal and professional contexts.
  5. Increased Motivation and Goal Achievement By leveraging individuals' strengths and helping them develop a growth mindset, Positive Psychology Coaching can enhance motivation and drive, enabling individuals to pursue and achieve their goals more effectively.
  6. Greater Creativity and Innovation Positive Psychology Coaching encourages individuals to tap into their unique talents and perspectives, fostering greater creativity and innovation in problem-solving and idea generation.
  7. Enhanced Leadership Skills Positive Psychology Coaching can help leaders develop the skills and mindsets necessary to create positive, engaging, and high-performing work environments, such as emotional intelligence, effective communication, and the ability to inspire and motivate others.

How It Works

Positive psychology coaching helps individuals identify and build upon their strengths, cultivate positive emotions, and develop resilience. The coach guides the client through evidence-based exercises and techniques, such as setting meaningful goals, practicing gratitude, and reframing negative thoughts. Sessions typically involve discussing the client's challenges and aspirations, exploring their values, and developing strategies to enhance well-being. The coach provides support, encouragement, and accountability as the client works towards personal growth and increased life satisfaction.


While positive psychology coaching can be beneficial, it is not a substitute for therapy when dealing with mental health issues. Clients should ensure their coach has proper training and credentials. Progress may be gradual, requiring commitment and effort from the client. Coaching may involve confronting limiting beliefs and stepping out of one's comfort zone, which can be challenging. It is essential to find a coach who is a good fit in terms of personality, communication style, and approach. Clients should also be prepared to invest time and energy into implementing strategies and techniques outside of coaching sessions.

How Much It Costs

The cost of positive psychology coaching can vary depending on the coach's experience, qualifications, and location. On average, sessions can range from $75 to $250 per hour. Some coaches offer packages or programs that include multiple sessions at a discounted rate, which can range from $500 to $2,000 or more. It is important to discuss pricing and payment options with potential coaches before committing to their services.

Virtual & Online Options

Online positive psychology coaching offers convenience and flexibility, allowing clients to access coaching from anywhere with an internet connection. This eliminates the need for travel and can make scheduling easier. Online coaching also provides a wider pool of coaches to choose from, increasing the likelihood of finding a good fit. However, in-person coaching may be preferred by some clients who value face-to-face interaction and a more personal connection. Local coaching can also provide a dedicated space for sessions, free from distractions. Ultimately, the choice between online and in-person coaching depends on individual preferences and circumstances.


While there is no single, universally recognized certification for positive psychology coaching, various organizations offer training programs. These include the Certified Positive Psychology Coach (CPPC) designation from the Wholebeing Institute, the Positive Psychology Coaching Certification from the Positive Psychology Program, and the Certified Professional Coach (CPC) credential from the International Coach Federation (ICF). Coaches may also hold degrees in psychology, counseling, or related fields. It is essential for clients to research a coach's background and training to ensure they have the necessary expertise to provide effective positive psychology coaching.

Complementary Practices

Positive psychology coaching can be complemented by practices like mindfulness meditation, gratitude journaling, cognitive behavioral therapy (CBT), life coaching, strength-based assessments, and goal-setting exercises. These practices help individuals cultivate self-awareness, reframe thoughts, build resilience, and develop action plans aligned with their values and aspirations.

Practitioner Types

Positive psychology coaching is typically provided by certified positive psychology practitioners, such as positive psychology coaches, therapists, counselors, and psychologists. These professionals have specialized training in applying positive psychology principles and interventions to help clients enhance their well-being, optimize their strengths, and achieve their goals.

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  • Q: What is positive psychology coaching?

    • A: Positive psychology coaching is a strengths-based approach that focuses on helping individuals identify and cultivate their positive qualities, optimize their potential, and achieve greater well-being and life satisfaction. It applies the principles and interventions of positive psychology to support personal growth and goal attainment.
  • Q: How can positive psychology coaching help me?

    • A: Positive psychology coaching can help you gain self-awareness, identify your strengths and values, develop a growth mindset, build resilience, and create action plans to achieve your goals. It empowers you to leverage your positive qualities and resources to overcome challenges, enhance your well-being, and lead a more fulfilling life.
  • Q: What can I expect in a positive psychology coaching session?

    • A: In a positive psychology coaching session, you can expect a collaborative and supportive environment where you and your coach explore your strengths, values, and aspirations. Your coach will ask thought-provoking questions, provide feedback and insights, and guide you through evidence-based exercises and interventions to help you gain clarity, develop strategies, and take action towards your goals.
  • Q: How long does positive psychology coaching take?

    • A: The duration of positive psychology coaching varies depending on your individual needs and goals. Some people may benefit from a few sessions, while others may engage in coaching for several months or longer. Your coach will work with you to determine the appropriate length and frequency of sessions based on your unique situation and desired outcomes.
  • Q: Is positive psychology coaching backed by research?

    • A: Yes, positive psychology coaching is grounded in the science of positive psychology, which has a growing body of research supporting its effectiveness. Studies have shown that positive psychology interventions can enhance well-being, increase resilience, improve relationships, and boost performance in various domains of life. Positive psychology coaching applies these evidence-based practices to help individuals flourish.


Positive psychology coaching is a transformative approach that empowers individuals to harness their strengths, cultivate resilience, and lead more fulfilling lives. By focusing on what's right with people rather than what's wrong, positive psychology coaching helps clients identify and optimize their positive qualities, develop a growth mindset, and create actionable plans to achieve their goals. Through evidence-based practices and a supportive partnership with a skilled practitioner, individuals can enhance their well-being, build thriving relationships, and unlock their full potential. Whether you're seeking personal growth, navigating transitions, or striving for peak performance, positive psychology coaching offers a path to greater happiness, meaning, and success.