Life Coach

A professional who helps clients identify and achieve personal and professional goals.


A life coach is a trained professional who works with individuals to help them identify and achieve their personal and professional goals. Life coaches use a variety of techniques, such as questioning, goal-setting, and accountability, to empower clients to make positive changes in their lives. They provide support, guidance, and motivation to help clients overcome obstacles, develop new skills, and create action plans for success. Life coaches focus on the present and future, helping clients to identify their strengths, values, and desired outcomes.

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The concept of life coaching has its roots in sports coaching, where coaches work with athletes to improve performance and achieve goals. In the 1980s, Thomas Leonard, often considered the father of modern life coaching, began applying coaching techniques to help individuals in their personal and professional lives. He founded Coach U, one of the first coach training programs, in 1992. The field of life coaching grew rapidly in the 1990s and 2000s, with the formation of the International Coach Federation (ICF) in 1995, which sets standards and provides certification for life coaches. Today, life coaching is a thriving industry, with coaches specializing in various areas such as career, relationships, health, and personal development.


  1. Increased Self-Awareness Through coaching, clients develop a deeper understanding of their strengths, values, and limiting beliefs.
  2. Accountability and Motivation Life coaches provide regular check-ins and support to keep clients motivated and on track towards their goals.
  3. Improved Communication Skills Coaching can help clients develop better communication and interpersonal skills, leading to stronger relationships.
  4. Enhanced Problem-Solving Abilities Life coaches teach clients effective problem-solving strategies to overcome challenges and make better decisions.
  5. Increased Confidence and Self-Esteem As clients achieve their goals and make positive changes, they often experience a boost in confidence and self-esteem.
  6. Greater Work-Life Balance Life coaches can help clients prioritize their values and create a more balanced, fulfilling life.
  7. Clarity and Direction Life coaches help clients gain clarity on their goals and create actionable plans to achieve them.

How It Works

Life coaching is a collaborative process between a trained coach and a client, aimed at helping the client identify and achieve personal and professional goals. The coach uses various techniques, such as active listening, questioning, and goal-setting, to guide the client in discovering their strengths, values, and aspirations. Through regular sessions, the coach helps the client develop a clear vision, create action plans, and overcome obstacles. The coach provides support, accountability, and encouragement throughout the process, empowering the client to make positive changes and reach their full potential.


When seeking a life coach, it's essential to find someone with whom you feel comfortable and compatible. Look for a coach who has experience and expertise in the areas you want to focus on, such as career, relationships, or personal growth. Be prepared to commit time and effort to the coaching process, as it requires active participation and follow-through on your part. Keep in mind that life coaching is not a substitute for therapy or counseling, and if you're dealing with mental health issues, it's best to seek help from a qualified mental health professional.

How Much It Costs

The cost of life coaching can vary depending on the coach's experience, location, and the format of the sessions. On average, individual coaching sessions can range from $75 to $200 per hour, with some high-end coaches charging up to $500 or more per session. Many coaches offer package deals, which can include a set number of sessions at a discounted rate. Some coaches also offer group coaching or online courses, which can be more affordable options.

Virtual & Online Options

Virtual or online life coaching has become increasingly popular, offering several benefits over in-person sessions. Online coaching allows you to work with a coach from anywhere in the world, providing access to a wider pool of experts. It also offers flexibility in scheduling and eliminates the need for travel. Virtual sessions can be conducted via video conferencing, phone, or even email, making it easy to fit coaching into your busy lifestyle. However, some people may prefer the personal connection and energy of in-person sessions, and local coaches can offer a more hands-on approach and the opportunity for face-to-face interactions.


While there is no single governing body for life coaching, many reputable organizations offer certification programs. Some of the most recognized certifications include those from the International Coach Federation (ICF), the International Association of Coaching (IAC), and the Center for Credentialing and Education (CCE). These organizations have stringent requirements for certification, including a certain number of coaching hours, completion of an accredited training program, and adherence to a code of ethics. When choosing a life coach, look for someone who holds a certification from a well-respected organization to ensure they have the necessary skills and expertise.

Complementary Practices

Life coaching can be complemented by practices such as mindfulness meditation, journaling, goal setting, positive affirmations, and regular exercise. These practices help individuals develop self-awareness, clarity, and motivation, which are essential for personal growth and achieving life goals. Engaging in these complementary practices alongside life coaching can enhance the overall effectiveness of the coaching process and support individuals in making lasting positive changes in their lives.

Practitioner Types

Life coaches are the primary practitioners in this field. They can have various specializations, such as career coaching, relationship coaching, health and wellness coaching, and executive coaching. In addition to life coaches, other professionals who may incorporate life coaching techniques include therapists, counselors, mentors, and consultants. These practitioners often have backgrounds in psychology, social work, or business, and they use their expertise to guide clients towards personal and professional growth.

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  • Q: What is the difference between life coaching and therapy?

    • A: While life coaching and therapy both aim to help individuals improve their lives, there are key differences. Therapy often focuses on addressing mental health issues, emotional wounds, and past traumas, while life coaching concentrates on setting and achieving personal and professional goals, and developing strategies for future success. Life coaches do not typically treat mental health conditions, but instead help clients identify obstacles, create action plans, and provide support and accountability.
  • Q: How long does a life coaching session usually last?

    • A: A typical life coaching session lasts between 45 to 60 minutes. However, the duration may vary depending on the coach's approach and the client's needs. Some coaches offer longer sessions or intensive workshops that can last several hours or even span multiple days. The frequency of sessions also varies, with some clients meeting their coach weekly, bi-weekly, or monthly, depending on their goals and progress.
  • Q: Can life coaching be done online or remotely?

    • A: Yes, life coaching can be conducted online or remotely through video conferencing platforms, phone calls, or even email exchanges. Many life coaches offer virtual coaching services, which provide flexibility and convenience for clients who have busy schedules or live in different locations. Online coaching has become increasingly popular, especially in the wake of the COVID-19 pandemic, and has proven to be just as effective as in-person coaching for many individuals.
  • Q: What should I look for when choosing a life coach?

    • A: When selecting a life coach, consider their qualifications, experience, and areas of expertise. Look for coaches who have received proper training and certification from reputable organizations. Read testimonials and reviews from previous clients to gauge their effectiveness and coaching style. Schedule an initial consultation to discuss your goals and assess whether the coach is a good fit for your needs. It's essential to choose a coach with whom you feel comfortable and who you believe can help you achieve your desired outcomes.
  • Q: How much does life coaching typically cost?

    • A: The cost of life coaching varies depending on factors such as the coach's experience, reputation, location, and the length and frequency of sessions. On average, life coaching sessions can range from $75 to $250 per hour, with some high-end coaches charging even more. Many coaches offer package deals or monthly retainers that can lower the per-session cost. Some coaches also provide sliding scale fees or pro bono services for clients with financial constraints. It's important to discuss pricing and payment options with potential coaches before committing to their services.


Life coaching is a powerful tool for individuals seeking to improve their personal and professional lives. By partnering with a skilled life coach, clients can gain clarity, develop actionable plans, and overcome obstacles that have been holding them back. Life coaching is a collaborative process that empowers individuals to take control of their lives and make meaningful changes. Whether you're looking to advance your career, improve your relationships, or simply find greater fulfillment and purpose, working with a life coach can provide the guidance, support, and accountability you need to achieve your goals. With the growing popularity of life coaching and the availability of online and remote coaching services, it has never been easier to access the benefits of this transformative practice.