Financial Wellness Coaching

A practice of improving one's financial knowledge, skills, and habits to achieve greater financial security and well-being.


Financial Wellness Coaching is a holistic approach to helping individuals and families improve their financial health and achieve their financial goals. It involves working with a trained coach who provides guidance, support, and accountability in areas such as budgeting, saving, debt management, investing, and retirement planning. The goal of financial wellness coaching is to empower clients to make informed financial decisions, develop healthy money habits, and ultimately achieve greater financial stability and peace of mind.

Did you know?

Well Me Right offers thousands of virtual and online health and wellness sessions from wellness experts, health coaches, and other holistic health and fitness professionals.

Browse and book a FREE discovery session with the world’s leading wellness experts & get advice over a video call.


The concept of financial wellness has its roots in the broader field of personal finance, which has been around for centuries. However, the term "financial wellness" gained popularity in the early 21st century as a more holistic and proactive approach to financial management. The rise of financial wellness coaching can be attributed to the increasing complexity of financial products and services, the growing burden of consumer debt, and the recognition that financial stress can have a significant impact on overall health and well-being. In recent years, financial wellness coaching has become more mainstream, with many employers offering it as a benefit to their employees.


  1. Improved Financial Knowledge Financial wellness coaching helps individuals gain a better understanding of personal finance concepts and strategies.
  2. Increased Financial Confidence By working with a coach, individuals can develop the skills and confidence needed to make sound financial decisions.
  3. Reduced Financial Stress Financial wellness coaching can help individuals reduce financial stress by developing a plan to manage debt, build savings, and achieve financial goals.
  4. Better Money Habits Coaching can help individuals develop healthy money habits, such as budgeting, saving regularly, and avoiding impulsive spending.
  5. Improved Overall Well-being By reducing financial stress and improving financial security, financial wellness coaching can contribute to better overall physical and mental health.
  6. Personalized Guidance Financial wellness coaching provides individualized guidance tailored to each client's unique financial situation and goals.
  7. Long-term Financial Success By developing a comprehensive financial plan and healthy money habits, individuals can achieve long-term financial success and security.

How It Works

Financial wellness coaching involves working one-on-one with a qualified coach to assess your current financial situation, set goals, and develop a personalized plan to achieve financial well-being. The coach will guide you through the process of understanding your income, expenses, debts, and assets, as well as identifying areas for improvement. Together, you'll create a budget, explore strategies for saving and investing, and work on building healthy financial habits. Coaching sessions may be conducted in person, over the phone, or via video chat, and the duration and frequency of sessions will depend on your individual needs and preferences.


When engaging in financial wellness coaching, it's important to find a coach who is qualified, experienced, and trustworthy. Look for someone with relevant certifications and a proven track record of helping clients achieve their financial goals. Be prepared to share sensitive financial information with your coach and commit to implementing the strategies and action steps you develop together. Keep in mind that financial coaching is not a quick fix; it requires dedication and effort over time to see lasting results. Additionally, be aware that coaching services can be costly, so it's essential to find a coach who fits your budget and offers a pricing structure that aligns with your needs.

How Much It Costs

The cost of financial wellness coaching can vary widely depending on factors such as the coach's experience, qualifications, and location, as well as the duration and frequency of sessions. On the lower end, some coaches may charge around $75 to $150 per hour, while more experienced or in-demand coaches can charge upwards of $300 to $500 per hour. Some coaches offer package deals or monthly retainers, which can range from a few hundred to several thousand dollars. It's important to discuss pricing and payment options upfront with potential coaches to ensure their services fit within your budget.

Virtual & Online Options

Virtual or online financial wellness coaching offers several advantages over traditional in-person coaching. With online coaching, you have access to a wider pool of coaches, regardless of your location, which can make it easier to find a coach who specializes in your specific financial needs or goals. Online coaching also offers greater flexibility in scheduling sessions, as you can meet with your coach from the comfort of your own home or office, without the need for travel. However, some people may prefer the face-to-face interaction and accountability that comes with in-person coaching. Ultimately, the choice between virtual and in-person coaching depends on your personal preferences, lifestyle, and access to qualified coaches in your area.


Financial wellness coaches may hold various certifications demonstrating their expertise and qualifications. Some common certifications include Certified Financial Planner (CFP), which requires extensive education, experience, and passing a comprehensive exam; Chartered Financial Consultant (ChFC), which focuses on advanced financial planning skills; and Certified Personal Finance Counselor (CPFC), which emphasizes counseling and coaching skills. Other relevant certifications may include Accredited Financial Counselor (AFC), Financial Fitness Coach (FFC), and Certified Money Coach (CMC). When choosing a financial wellness coach, it's important to verify their certifications and ensure they have the appropriate knowledge and skills to help you achieve your financial goals.

Complementary Practices

Financial wellness coaching pairs well with practices like budgeting, goal setting, financial education, and stress management techniques. Incorporating mindfulness and self-reflection can help individuals become more aware of their spending habits and emotions around money. Building a support network of friends, family, or professionals who encourage positive financial behaviors is also beneficial. Regularly reviewing progress and celebrating small victories along the way can help maintain motivation and momentum.

Practitioner Types

Financial wellness coaching is often provided by certified financial planners, financial advisors, money coaches, and financial therapists. Some life coaches and wellness coaches may also incorporate elements of financial wellness into their practices. These professionals typically have a background in finance, psychology, or counseling and have completed specialized training in financial coaching. They work with clients to develop personalized strategies for improving financial health and well-being.

Are you an expert?

Turn your knowledge into impact & income and share your expertise, grow, and improve lives. Become a Wellness Expert on Well Me Right.

Offer paid wellness sessions for 1:1 virtual coaching and support and connect with wellness-seeking individuals on Well Me Right.


  • Q: What is financial wellness coaching?

    • A: Financial wellness coaching is a process that helps individuals improve their relationship with money and develop healthy financial habits. A coach works with clients to identify their financial goals, create a plan to achieve them, and provide support and accountability along the way. The focus is on both the practical aspects of money management and the emotional and psychological factors that influence financial behavior.
  • Q: How can financial wellness coaching help me?

    • A: Financial wellness coaching can help you gain clarity around your financial situation, set realistic goals, and develop strategies to achieve them. A coach can provide guidance on budgeting, saving, investing, and debt management, as well as help you identify and overcome obstacles to financial success. By improving your financial well-being, coaching can also reduce stress and anxiety around money and increase overall life satisfaction.
  • Q: What happens during a financial wellness coaching session?

    • A: During a financial wellness coaching session, you and your coach will discuss your current financial situation, goals, and challenges. Your coach will ask questions to gain a deeper understanding of your relationship with money and help you identify patterns or beliefs that may be holding you back. Together, you'll create an action plan with specific steps to take towards your goals. Your coach will provide resources, tools, and support to help you stay on track and accountable.
  • Q: How long does financial wellness coaching take?

    • A: The length of financial wellness coaching varies depending on your individual needs and goals. Some people may see significant progress in just a few sessions, while others may benefit from ongoing support over several months or longer. Your coach will work with you to determine a timeline that feels manageable and aligned with your goals. Many coaches offer packages or monthly memberships to provide flexibility and ongoing support.
  • Q: How much does financial wellness coaching cost?

    • A: The cost of financial wellness coaching varies depending on the coach's experience, services offered, and session length. Some coaches charge by the hour, while others offer package rates or monthly memberships. Prices can range from $75 to $500 or more per session. Many coaches offer a free initial consultation to discuss your needs and determine if it's a good fit. Some employers and benefits programs may also offer financial coaching services at a reduced cost or for free.


Financial wellness coaching is a powerful tool for anyone looking to improve their relationship with money and create a more secure financial future. By working with a trained professional, individuals can gain the knowledge, skills, and mindset needed to make informed decisions, overcome financial challenges, and achieve their goals. Whether you're struggling with debt, looking to save for a major purchase, or planning for retirement, financial wellness coaching can provide the guidance and support you need to succeed. With the right tools and mindset, anyone can take control of their finances and create a life of greater abundance, security, and peace of mind.